![]() During one period its approach was to try to persuade operators to launch their own phones based on Microsoft’s software. ![]() Microsoft has gone on struggling to gain a footing in the mobile world. The question is whether this is due to less than competent management and their own shortcomings? Or is it an inevitable outcome of the narrow view taken in the US from the very start?” But in recent years they have lost a lot of credibility, first on the network side and then for their appliances. ![]() ![]() And it only has to happen once every ten or twenty years for a company to collapse.”īertil Thorngren observes: “I viewed Motorola as one of the really capable pioneers. “It’s tough when you invest in a production of 100 million units and only sell 5 million. Around the start of 2000, Motorola had counted on getting into the low-price market with its mobiles but Nokia knocked them out of it. Nokia made this kind of error with its mobile phones around 1996–1997 and at Ericsson we did a few years later. Suddenly you have developed something nobody wants. Jan Uddenfeldt explains: “In consumer markets, a failed investment can have major consequences. Since 2000, the mobile phone sector has become increasingly complex than ever.
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